Category: Blog

Building an e-commerce platform is not only about adding products to a website. It is also about helping the right customers discover the platform, understand what it offers, and decide whether it is relevant to them. This is where customer acquisition becomes important. For MYKSHI, customer acquisition is part of the broader journey of building…

Price is one of the first things customers notice when shopping online. But for an e-commerce platform, deciding how a product should be priced is more complicated than simply choosing a number. Product pricing can involve brand positioning, product value, market conditions, competition, availability, promotions, operating costs, and customer expectations. For MYKSHI, thinking about product…

Building an e-commerce business starts with products, but building a long-term marketplace requires much more than having a large catalogue. As MYKSHI continues developing its online shopping ecosystem, the journey from an initial collection of beauty and personal-care products toward a scalable marketplace involves several important building blocks: organised product data, reliable operations, customer experience,…

Every e-commerce platform begins with a simple question: What should customers be able to find and buy? For MYKSHI, building its first product catalogue is an important part of creating the foundation for its online shopping experience. A catalogue is not simply a collection of product names and images. It is the structure that helps…

Online shopping has changed the way people discover beauty and personal-care products. Customers no longer depend only on traditional advertisements or physical stores to find something new. A product can catch their attention through a social-media post, a helpful article, a beauty routine, a product guide, or an engaging video. This makes content an important…

The way people discover products online is changing. Shopping no longer begins only with a search engine or an e-commerce website. Today, customers can discover a product while watching a video, scrolling through Instagram, reading a recommendation, or interacting with a social-media post. This shift has created a powerful connection between social media and e-commerce,…

Social media has become an important part of how people discover products online. A customer may see a skincare routine, a makeup tutorial, a haircare recommendation, or a beauty product showcase on Instagram and immediately want to know more. But there is often a gap between seeing a product and finding it online. A customer…

Social media has changed the way people discover products. Instead of searching for something they already know they want, shoppers often discover new products while scrolling through photos, videos, creator content, and brand posts. Instagram is especially influential in this space. A beauty product can appear in a skincare routine. A sunscreen can show up…

A good online shopping experience is about more than finding a product and placing an order. Customers also need reliable assistance when they have questions, encounter an order issue, or need clarification after making a purchase. This makes customer support an important part of e-commerce. For an emerging platform like MYKSHI, customer support can help…

Online shopping is designed to make buying products easier, but occasionally an order may not go exactly as planned. A product may arrive later than expected, an item may be incorrect, a package may have an issue, or a customer may need help understanding their order status. Knowing what to do when something goes wrong…